SOIL Jewelry - Affordable Everyday Luxury

SOIL Jewelry was created to make authentic, long-lasting jewelry accessible in a world of fast trends. We offer solid gold and 18K gold vermeil on 925 sterling silver, pieces designed to last, layer, and be loved every day without the luxury markup.

Inspired by the heritage of the Middle East, our collection includes customized pieces that tell your story and celebrate individuality. We’re committed to ethical craftsmanship and eco-friendly materials, giving back to both earth and community through every design.

Thank you for being part of our journey, rooted in authenticity, meaning, and everyday luxury.

"ROOTED IN CULTURE, CUSTIMIZED IN GOLD." – SOIL Jewelry

Co-founders

SOIL was founded by two passionate and visionary women who transformed a time of uncertainty into creativity. During the pandemic, Dalia and Genevieve both studied the craft of jewelry-making, combining their creative backgrounds and shared appreciation for meaningful design.

Drawing on their Middle Eastern heritage, Dalia brings an artistic eye for composition, form, and balance, while Genevieve adds depth through her knowledge of gemstones, metals, and ancient symbolism, ensuring each piece resonates with purpose and storytelling.

Together, they create authentic, high-quality, and affordable fine jewelry that celebrates artistry, individuality, and heritage pieces made to last and tell your story.

SOIL Jewelry is a Canadian brand dedicated to craftsmanship and meaningful design. Born during the quiet moments of the pandemic, our journey began with virtual conversations over tea sharing stories, dreams, and a passion for creating jewelry with intention.
As we explored the beauty of raw gemstones, we felt a deep calling: to create pieces that tell stories, connect souls, and celebrate individuality. Each creation reflects connection, care, and the stories that shape us.
  • Our Craftsmanship Every piece of SOIL Jewelry is handcrafted with care, combining traditional techniques with a modern, minimalist style. We take pride in our local Canadian craftsmanship and have expanded our team overseas to include skilled artisans who share our values. We use IGI-certified diamonds, 18k solid gold, and fine metals like platinum, rhodium, and sterling silver. Our ethically sourced gemstones raw, uncut, and chosen for their unique beauty and energy are what make each piece truly special. From opals to rubies, we honor every stone’s natural form and origin.
    More Than Jewelry We believe jewelry should do more than adorn, it should carry meaning. Our creations are not just accessories, but wearable talismans that reflect personal stories, moments, and intentions. At SOIL, we design with purpose, inviting you to express your truth and connect with something deeper.
    Serving Canada & Beyond We’re proud to offer nationwide shipping across Canada, making our pieces accessible from coast to coast. We also welcome special orders worldwide, sharing the spirit of SOIL with clients around the globe.
    Join Our Community Whether you're seeking a one-of-a-kind gemstone ring, a custom piece for a meaningful occasion, or simply drawn to timeless design with soul, we invite you to explore our collections. Stay connected through social media and our newsletter for exclusive drops, behind-the-scenes moments, and creative inspiration.

Explore, connect, and collaborate with us to create something truly special.